Question 1

What is customer research?

Accepted Answer

Customer research is the work of learning who the customer is, what they are trying to do, and what gets in the way — before you build or market. This customer research tool structures that first pass. It is not a substitute for interviews.

Question 2

How do I do customer research for a startup?

Accepted Answer

Name a customer, write the job they already do, then ask about workarounds, frequency, and cost. Customer research for startups is conversations and evidence, not a generated persona.

Question 3

How do I find customer pain points?

Accepted Answer

Ask when the job last failed, what they used, and what it cost. Customer pain point research and customer problem research should start as hypotheses. This page labels them that way.

Question 4

What questions should I ask customers?

Accepted Answer

Ask what they currently use, when the problem becomes painful, how often it happens, what the current solution costs, and what would make them switch. Those customer interview questions beat “would you use my product?”

Question 5

What is voice of customer research?

Accepted Answer

Voice of customer research collects how people describe their own jobs and frustrations. A voice of customer tool should help you hear that language. This page does not invent quotes.

Question 6

What is the difference between customer research and customer feedback?

Accepted Answer

Customer research is discovery — who, what job, what pain. Customer feedback is response to something you already showed or shipped. Customer feedback analysis comes later. Do not mix the two.

Question 7

How does customer research help validate an idea?

Accepted Answer

It tests whether a named customer has a costly, recurring job before you treat the idea as demand. Customer discovery is how you find that out. A score on a website is not that.

Question 8

What is a customer feedback analysis tool?

Accepted Answer

A customer feedback analysis tool helps you structure what people said about a job, a product, or a complaint. This customer research tool can frame that as hypotheses and interview questions. It does not ingest live reviews or monitor feedback over time.

Question 9

Does this page monitor customer feedback?

Accepted Answer

No. Ongoing customer feedback monitoring and voice of customer software belong in Marketing Engine. This page is a first-pass customer research tool — including a voice of customer tool for language you already have — not a listening system.

Question 10

How does SENTn help with customer research?

Accepted Answer

This page only uses what you type. Idea Hub can then help you inspect real customer problems already in SENTn. Ongoing monitoring belongs in Marketing Engine. This tool does not fabricate customer feedback.