Question 1

What is market research?

Accepted Answer

Market research is the work of understanding a customer, a problem, alternatives, and what is still unknown before you build. This market research tool structures that first pass. It is not a substitute for conversations or verified data.

Question 2

How do I conduct market research for a startup?

Accepted Answer

Name the market, the buyer, and the job they already do. Map alternative categories, then list research gaps — willingness to pay, urgency, channels. Startup market research is a sequence of checks, not a generated statistic.

Question 3

What should I research before starting a business?

Accepted Answer

Research the customer, the problem, how they solve it today, and how you would reach them. Business market research should also record what you do not know yet, including market size and switching behavior.

Question 4

What is the difference between market research and market analysis?

Accepted Answer

Market research gathers what customers and alternatives look like. Market analysis interprets that material — category, segments, gaps — to decide what to investigate next. This page does both at a preliminary level. Neither is proof.

Question 5

What is a market analysis tool?

Accepted Answer

A market analysis tool helps you interpret what you collected — category, segments, gaps — so you know what to investigate next. This market research tool does a preliminary version of that work. It is not a second product and it does not invent market size.

Question 6

What is a market research tool?

Accepted Answer

A market research tool helps you structure customer market research, product market research, or SaaS market research so the next interviews are specific. SENTn’s version is a template for that work, then a path into real opportunity evidence.

Question 7

How can I research a SaaS market?

Accepted Answer

For SaaS market research, define the workflow, the buyer, the current stack, and whether software is already how this job gets done. Then look for evidence — not a fabricated TAM — before you write the product.

Question 8

How does SENTn help with market research?

Accepted Answer

This page only uses what you type. SENTn Idea Hub can then help you inspect real customer signals, market evidence and opportunity research already in SENTn. It does not turn a preliminary framework into market size.